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How India is Coping With The Fast Growing Social Media World?

4 months ago
10 min read

While developers from all over the world have eased the means of communications by giving various social media platforms claiming enormous features, India has also planted its seeds in this massive field of Social Networking.

Nevertheless, Indian developers have also been contributing by giving the nation a wide and featured range of social networking sites.

There are several Social Platforms introduced in the past four years in India. Some exist as alternatives to Facebook, WhatsApp, Instagram, or Twitter, and some are meant to bridge the gap between already present social media platforms.

Many of them have succeeded at gaining the desired amount of popularity, mostly among Indians.

Today, we will be discussing how India has stood in the Social Media World so far with its own developed tools.

The Social Media Platform diversity has reached many domains so far, which includes:-

  • Messaging and Status

Spontaneous texting, sharing photos, and updating status is a growing habit in social media users. Ever since the social media messaging apps have been circulated to fasten communication, the majority of the people have diverged to this source of exchanging information. Keeping the evolving trend in the account, sundry messaging and status update apps have been brought out by Indian developers, including Hike, Sandesh, TokBiz, and Squadcam.

Sandes is a government instructed app that enables a user to send and receive messages instantly with end-to-end encryption. The data on Sandes is end-to-end encrypted, with encryption on the backup and OTP. The policies are regulated by government rules and regulations.

The first social messaging app to also start a payment service in India was the Hike Messenger app. Hike was released in the year 2012 when it was solely a cross-platform instant messaging service providing app. Hike has many attractive attributes like free offline text messaging, 1000s of interactive Hike stickers that can be customized by the users, hidden chat options, themes, and a user-friendly user interface.

  • Short Video

Since TikTok has been banned in India, leaving the users immensely addicted to it, the need for an Indian alternative for TikTok is fulfilled by the recent launches like Roposo, Mitron, Moj, Chingari, Josh, and MX Takatak.

Moj was released in the year 2020, immediately when TikTok was banned in India. It is a production of the makers of ShareChat. In Moj, users can create their short videos of duration 15 seconds to 1 minute. The videos are related to singing, dancing, acting, travel, education, and comedy. The app is available in 15 different languages considering Indian users from diverse origins.

Chingari, launched in 2018, is a video-sharing app in which users have the options to add lip-sync, visual effects, voice-over movie scenes, comic dialogues, or dance to their videos to make them more attractive. Users can upload videos in 20 different languages on Chingari.

  • Microblogging

After Twitter pronounced the term, Microblogging has become the utter trend of this fast-paced world. People can share whatever strikes their minds on the spot with just a tap. Indian startups have also introduced Microblogging platforms that are primarily for the voice of Indian users. Some highlighted ones are Koo, Chittr, HungryTripper, and Tooter.

Koo is an Indian microblogging social media platform based in Bengaluru, launched in 2020. Koo is a dedicated alternative to Twitter, dedicated to Indian users. The increase in userbase got pace after a dispute took place between Twitter and the government of India where the Government asked Twitter to block some accounts spreading misinformation regarding the farmer’s protest in India, and Twitter refused, after that, the sudden growth of users was seen when many of the Government representatives switched to Koo.

Tooter, tag-lined as ‘Swadeshi Social Media platform.’ On Tooter, you can create an account and post brief messages, which are known as Toots. Those short messages can carry pictures, text, videos, etc. As done on Twitter, you can here follow other users to see their toots on your dedicated timeline, and vice versa is followed for your account. You will also receive notifications if your account is mentioned in any toot or you get any reply on your Toot.

  • Multimedia Sharing 

The apps kept in this domain are primarily based on multimedia sharing by users to unknown users. However, most of them are not limited to that and provide other features like messaging, vlogging, and several other attributes.

Here’s a brief of what these apps provide to the users:-

There are around ten platforms launched in this domain that have successfully acquired a considerable amount of userbase, like ShareChat, Bharatam, Yarabook, MitraSetu, Flik, etc.

ShareChat was launched in 2015 by a Banglore-based Tech Company for content sharing only, and in 2016 they enabled the feature for user-generated content sharing. It has acquired over 250 million users since then. ShareChat allows its users to share their creativities, thoughts, songs, shayris, quotes, videos. It also has the options of personal messaging, open tagging, and personal messaging. It is available in multiple languages. One thing that grabs the interest of mid-age Indians is users share bhajans on it, which is open for downloading and sharing across various networks.

On the other hand, there is Mitrasetu which is a Made In India initiative launched in 2021. The Selling Point they have is “users can share skills and knowledge along with having fun.”

In Mitrasetu, users can make pages, groups, and articles, write blogs, images, videos, and website links, while the app filters all the adult content. Besides that, they offer a messenger service for friends to communicate.

Yet, there are some flaws, like they only attract local users and cannot engage a global audience.

Also, the content shared mostly does not have that much value, which social media content shall persist. Only a small amount of content is useful and utilizes the time of users when watched.


SpotLyf, launched in the year 2020, is an AI-enabled Social Media Platform, that entertains the audience globally and marks authenticity as its prime major so that no user is misled by any fake account or any unauthentic source. SpotLyf is more about giving its users healthy and relevant content than flooding their timelines with something irrelevant. Here, users create their accounts and can follow other users' spots that relate to their point of interest. Also, the user can create their own spots belonging to different genres like entertainment, educational, scientific, blogging, poetry, photography, and many more that they want to share. SpotLyf is more about creating homogenous committees inside the SpotLyf community where people with the same curiosity share values and information with each other in a simpler and guided manner. Nevertheless, creators are also celebrated at SpotLyf by giving them full control over their personal information and spreading their work as efficiently as they want.